Key word research is undoubtedly the cornerstone of every SEO campaign. It’s the most critical phase that pretty much determines the results of your efforts. This is perhaps one of the few areas in SEO that can’t be handled by hand. You need to arm yourself with quality Tools to be able to effectively research and analyze keywords and key phrases.
There are plenty of key phrase research tools out there. Quite a few were designed by Google to help webmasters, SEOs and search advertisers brainstorm, generate and analyze large lists of keywords and key phrases. Let’s have the 4 most effective SEO tools from Search engines that you can add to your arsenal.
Search engines AdWords Keyword Tool
This is the most powerful and perhaps the most popular keyword research tool out there. Although it was initially designed for PPC advertisers it’s just as helpful for SEO research. The tool generates key word suggestions based on the seed keywords a person provide. It also shows you how many people look for these keywords on Google monthly and exactly how many bidders compete for these terms on AdWords (Google’s paid search network). The data this tool provides can be invaluable for every search marketer, and when you are not yet using this tool you should certainly give it a try.
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Google search based key word tool
Google search based keyword tool (SBKT) is very similar to the AdWords key word tool but the keyword suggestions now there don’t fully overlap so it’s a smart idea to use both the tools. All the key word suggestions you get with SBKT are neatly arranged into various groups which makes grouping and managing keyword lists much easier. Here you’ll also see the search volumes for each keyword.
This is not a keyword research tool per se, rather an advanced research function. Still you can use it to find new keyword opportunities. When you run a search on Google you get a list of associated searches at the end of the search results. Pick the relevant keyword suggestions and use Google AdWords keyword tool to check the search volumes for them. Occur to be sure to find a couple of traffic-heavy keyphrases to tap into.
This really is one of the simplest keyword research tools for Google, yet it gives you a nice insight into what words and phrases are often searched for. If you go to run a search on Google you’ll notice that as soon as you begin typing in your query into the search box the search engine will attempt to speculate your intent and finish your own query automatically. The algorithm at the rear of this is known as Google suggest.
You are able to effectively use this technology to find new keywords and search terms for your SEARCH ENGINE OPTIMIZATION campaign. Simply start typing within the seed keywords and see what key phrase suggestions pop up. Put down the ones that are relevant to your business. Later you can check the search volumes
The strong part of this keyword research method is that every the suggestions are based on real life searches performed on Google.