It really is true to say that Google Products is among the less promoted Google range of innovations, but with every day that passes it is being used more and more and undoubtedly could soon be one of the leading price comparison tools on the Internet. At the moment, numerous of the online ecommerce facilities do not recognise the power of being in Google Companies therefore do not take the time to get their items listed and are missing out on many potential sales.
Google Products is obviously area of the Google enterprise, but from a good SEO and Website point of view, it is essential that if you are selling any kind of products then you should get all of them on the Google Product system.
To see how powerful this system is in terms of getting your products viewed by more people, type in a product name into Google, in this case we will use Compaq Laptop as a search term. So , on the main Google page, simply look for “Compaq Laptop” and then hit the particular search button.
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You then see about three results down a whole list of Compaq Laptops powered by Google Items, meaning that if your site is battling to rank naturally or organically for this search term then selling your own products on the Google Products strategy is a massive necessity.
The system allows you to upload your products in few ways which include:
Existing Shopping. com or Shopzilla Feed
Or, when you have the knowledge, skill and patience you can us an API. The Google Base API is designed for skilled designers with technical know-how who would like to integrate their applications with Google Vendor Center, saving the user hours when it comes to manually producing feeds.
Ways To Make Your Product Feed More Effective
Pictures – If there is one thing you simply need to do, it is to make sure that your feed plus products have good images, without them your products will not sell and Google Products may well deny them from appearing in the lookups. Images sell products; we all know that, so make sure you spend time taking good pictures or sourcing quality images of your products.
Titles – To have any chance of ranking in Google Products your Titles need to be strong. Make sure you spend time optimising every product name. For example , if you were selling Washing Machines, don’t just use “Washing Machine” use something like “Hotpoint PRODUCT PROGRAM CODE PRODUCT NAME 8kg 1600 RPM Graphite Washing Machine”
Descriptions : Make your descriptions as good as they could possibly be, but try to avoid using selling terms such as “great” “amazing” “wonderful” etc as the system doesn’t love these to be used.
Brand Names – Attempt to make sure you mention the brand name inside your title and description when it comes to listing them on the Products system. Individuals do search for brands so you need to ensure that you mention this within the feed.
Getting established in Google Products takes time, so have some patience. Add as many products as you can and do not give up if the feed is rejected, keep mending it and working on the particular errors that the system reports. When your feed is rejected or does not upload all of the products, you will be informed why, so work on this plus fix the problems. The Google Products forum is a great way to find out what you do wrong, as there are loads of people all willing to help you get the give food to fixed and working.
You can set the system to take the feed immediately from your server or you can schedule a manual upload, but make sure you add the new feed every time you add products, as the more times you add new products the more the products program will start to realise how regular your feed is becoming.
Ian Spencer functions for Clear Web Services, the SEO Web Optimisation and Web Design company serving the Forest Associated with Dean, Gloucestershire and South Wales.